The "Heroin Chic"

Heroin chic was a look popularized in mid-1990s fashion and characterized by pale skin, dark circles underneath the eyes, and jutting bones.
The look, which promoted emaciated features and androgyny, was an alternative that stood in direct contradiction to the healthy and vibrant look of models such as Christie Brinkley, Cindy Crawford, Claudia Schiffer, and Heidi Klum. A 1996 article in The Los Angeles Times charged that the fashion industry had "a nihilistic vision of beauty" that was reflective of drug addiction, munting, and U.S. News and World Report called the movement a "cynical trend